TFT Web Site Designers
SEO Search Engine Optimization
 
 
Copyright 2009
Search Engine Optimization (SEO)


There are many things we do to optimize the ability of search engines to find your web site and to provide good results from search engine queries. There is technical coding involved in building a website. It is extremely important to make sure this coding is placed in your HTML pages to make it easier for search engines to find your site.

Today search engines use robots and spiders to search your website when someone request keywords in a natural search engine selection. If you do not have any of those words on your site, then you do not appear in the search listing. It's that simple.

The general principle we follow is that "content is king". This means that we focus on the content of your web site so that it attracts visitors to gain relevant information about your topic of interest on your web pages. Generally, if you do this, search engines will like your web site.


The general practices we follow are:

Writing good, quality text on your web pages about the topics and keywords that you are trying to attract in visitors and search engines. Generally, the more text content the better - but remember not to overdo this too much as you may distract visitors from your web site.

We use relevant keywords regularly in your text content so that the keyword density on a page is high. We do not overdo this though or you will be penalized.

We use relevant keywords in your headings. We do not overdo this as well.

We use relevant keywords in bold or italic text. Again, not overdoing this.

We fill in the title, author, description and keywords for each page in your web site.

We insert the Html Title and Alternative Text (ALT) to all images and form fields items on all web pages to have a text representation of the visual content.

We insert Custom Tag content to the text items that may reflect better meaning of the text.

We create a sitemap for your web site so that all pages are linked and can be found by search engines. Adding a link to the sitemap on your web site's home page to ensure that search engines find all your pages.

We make sure the text items are not overlapped by other items on the page. When building with HTML coding , text items can be transformed into images if they overlap with other items.

Submit your web site to relevant search engines and directories. for example, your site is submitted to www.yahoo.com. This is an extremely popular search engine.

This is just a few of the practices we follow. There are many more techniques involved that we implement to every site we design to make sure each site is SEO ready.

With any of the above options, it can take weeks or months before your web site is listed in search engines or starts to get good results in search engine queries.
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